Karambol
Karambol
Karambol is a 'field blend' experiment where 41 different grapes, grown side by side in the Sobran vineyards, meet in a single bottle. That’s where the sweet chaos of its name comes from. The design had to balance aesthetics with manual production constraints. Since a transparent label or overly fragmented cuts could not be used, a custom die-cut frame featuring a 9-dot grid was designed. The secret lies in the black structure placed behind these dots. Merging with the dark bottle, it creates a strong figure-ground separation that pushes the illustration outward. As a result, the eye focuses directly on the central symbol rather than just a 'label.' Breaking from traditional molds, the final design is young, curious, and rule-bending just like the wine inside. Designer Irem Cavus
Karambol is a 'field blend' experiment where 41 different grapes, grown side by side in the Sobran vineyards, meet in a single bottle. That’s where the sweet chaos of its name comes from. The design had to balance aesthetics with manual production constraints. Since a transparent label or overly fragmented cuts could not be used, a custom die-cut frame featuring a 9-dot grid was designed. The secret lies in the black structure placed behind these dots. Merging with the dark bottle, it creates a strong figure-ground separation that pushes the illustration outward. As a result, the eye focuses directly on the central symbol rather than just a 'label.' Breaking from traditional molds, the final design is young, curious, and rule-bending just like the wine inside. Designer Irem Cavus
Year
Year
2026
2026
Category
Category
Wine Label
Wine Label
Client
Client
Sobran Baglari (Vineyards)
Sobran Baglari (Vineyards)









